Bongwon Suh


Research Areas


Associate Professor at Seoul National University, Korea  (9/2013 – Current)

  • Department of Transdisciplinary Studies
  • Director of Human Centered Computing Lab.
  • Performed inter-disciplinary research in the field of HCI (Human-Computer Interaction) and Artificial Intelligence.

Senior Research Scientist at Adobe, San Jose, CA  (4/2011 – 8/2013)

  • Lead Adobe’s research efforts in large scale analytics services for Websites
    • Extract actionable insights from billions of page view records and related social media activities
    • Research on user behavior modeling and prediction for online systems
  • Research on online advertising and digital marketing
    • Strategies for digital marketing optimization across search, display, and social media
    • Analytical studies on online advertisement models

Research Scientist at Xerox PARC (Palo Alto Research Center), Palo Alto, CA  (3/2005 – 3/2011)

  • Leader of social media research at Xerox PARC
    • Data-driven studies of user behavior in large online systems including Wikipedia and Twitter
  • Research on Human Computer Interaction (HCI) / Sense-making projects
    • User modeling and usability studies on how people use information on the Web
    • Designed and developed state-of-the-art sense-making / visual analytics prototypes
  • Extensive hands-on experience in Hadoop and Big Data technologies
    • Web-scale data mining projects with Hadoop / MapReduce / HBase


Ph.D. in Computer Science, University of Maryland, College Park, MD  (2005)

  • Focus on HCI / Information Visualization / Document Browsing Interface / Image Analysis / User Experience
  • Dissertation: Image Management Using Pattern Recognition Systems
  • Invented a novel algorithm of generating enhanced thumbnails based on image content analysis (Best student paper award at UIST 2003)

M.S. in Computer Science, Seoul National University, Seoul, Korea (1995)

B.Sc. in Computer Science and Statistics, Seoul National University, Seoul, Korea (1993)

Honors and Awards

  • Honorable Mention, ACM Conference on Human Factors in Computing Systems (CHI), 2018
  • Best Paper Award, IEEE International Conference on Social Computing (SocialCom), 2011
  • Special Recognition Leadership Award, Xerox PARC, 2010
  • Best Research Note Award, ACM Computer-Supported Cooperative Work Conference (CSCW), 2008
  • Best Student Paper Award, ACM User Interface Software & Technology Conference (UIST), 2003
  • Samsung Electronics Scholarship, 1993, 1994
  • Graduate with honors, Seoul National University, 1993
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